Car dealers may think that there’s nothing new under the sun for them to learn about selling vehicles. Those dealers are going to be left in the dust, because there’s still a TON that even the smallest car dealer or automotive industry professional can learn about selling cars, car parts, or accessories.
“… NADA Convention & Expo is the largest trade show of its kind devoted to the retail automobile industry and it draws over 20,000 dealership personnel, industry professionals and participating exhibitors from around the world.”
“At the NADA, every product and service used within a dealership can be found at the show, from exterior signage, building design and architectural elements to automotive tools and diagnostic equipment, customer retention products and marketing systems. The NADA is a one-stop shop for all things dealership related.”
And you don’t even have to exhibit there to walk away with an advantage over your competitors:
“Not only do dealer principals and managers go to check out the array of products and services. For many (including myself), the NADA offers instructional workshops on dealership activities, such as fixed operations, human resources, digital marketing, health and safety, and more.”